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Target Launches New Home Line: Opalhouse

February 21, 2018 by jessica 2 Comments

Target Launches New Home Line: Opalhouse

On April 8, Target will launch a new home line with “bold colors, optimistic prints and tons of texture.” The new line, Opalhouse, will have over 1,300 pieces with most priced at $30 or under that recall far-flung destinations for the person looking to outfit her home with an eclectic mix of globally influenced design and elevated details. For example, the wallpaper featured above was inspired by a bird that Target’s design team spotted in Lisbon coupled with flowers found near a market in Paris. While riding on a train to their next destination, a few sketches and watercolor eventually became the design for the wallpaper that will be part of the Opalhouse collection.

As if I needed another reason to turn to Target while working on our house! The chair below is my favorite piece from the collection and I can’t wait to snag two to eventually use in our sun room. And if you’re into that round pillow below, but don’t want to wait, you can snag a similar one at Urban Outfitters. What do you think about the new collection?

Target Launches New Home Line: Opalhouse

Target Launches New Home Line: Opalhouse

Target Launches New Home Line: Opalhouse

Target Launches New Home Line: Opalhouse

Target Launches New Home Line: Opalhouse

For more information, check out Target’s press release.

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Filed Under: Home Tagged With: New Brand Alert, Opalhouse, Target

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Jessica Hamm
Hello there! I'm a first-time homeowner updating a 1920s house in Madison, Wisconsin. I have a penchant for travel and a love of costume jewelry.

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